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Because #LoveIsOurBusiness, we believe every girl should be able to choose love on her own terms and no child should ever be a bride.
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For Every Girl, With Love: Shop to Change Lives
September 30, 2025

This International Day of the Girl, shopping has never meant more.

From October 10-12, VOW for Girls is launching For Every Girl, With Love – a cause marketing campaign that turns everyday purchases into life-changing support for girls. When you shop at participating retailers, you’re helping girls stay in school, avoid early marriage, and choose their own futures.

We’re excited to spotlight two valued partners who are stepping up for girls:

Single Stone This fine jewelry brand, known for heirloom-worthy designs featuring antique diamonds, will donate a percentage of sales during the campaign. Visit their flagship store at 2527 Mission Street in San Marino, CA to shop timeless pieces that give back.

The Bridal Collection Colorado’s top-rated bridal salon will donate $181 for every Justin Alexander & Justin Alexander Signature gown purchased during their October 11 trunk show. Visit them at 4151 E. County Line Road, Centennial, CO and say “yes” to a gown that also helps end child marriage.

When you shop For Every Girl, With Love, you’re not just buying a gift or a gown – you’re investing in every girl’s right to determine her own future. Thank you for standing with girls and helping to create a world without child marriage.

About VOW for Girls

From wedding registry donations to partner product purchases, everything donated to VOW (that’s 100% of donations!) goes directly to community-driven efforts to help girls around the world. Our grantees, which are mainly women-led local organizations, use the funding we provide to directly support girls.Twelve million girls a year, some as young as 8, become child brides. VOW is a global movement of the wedding industry community, partners and couples who are dedicated to a world where no child is ever a bride and where every girl has the chance to live the life she loves.If you’re in the wedding industry and you’re interested in becoming involved, please find more wedding inspiration and advice in our blog, consider becoming a VOW Pro partner and learning more about VOW’s mission to end child marriage. If you’re an engaged couple and want to learn more about supporting VOW, please visit our couples page. We can’t wait to see what good we can do together!